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Ű, Ű, ȭŰ ָϸ ƽ ŷ , ġ ȭ Ű ´ ൿ Ĩ , 500 CEO ȭ ü ȭθ ٷ ƿԴ. 츮 λ ǹ ο , ٲٴ ߿ ִٴ ˰ ִ. κ ٸ⸸ ̲ ʴ´.
å ڴ Ŵ ȭ Ƽ谡 Ǵ ȹ ִٰ ̾߱Ѵ. ⼭ ̶, ϰ , ǹ̸ ª Ѵ. Ư ٸ 鿡 ٴ Ӱ ٶ ڴ £ ſ ǿ ִ Elevation, ȭ ˱ϴ Insight, 븦 Pride, 츮 Ÿΰ ִ Connection̶ 4 ʿ Ѵٴ 2~3 é Ҿ ҵ ʿ Ѵ.
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Ĩ Chip Heath
濵п ൿ . ī 濵п ũ 濵а ߴ. ̱ ְ ػ罺 A&M뿡 濵 , 뿡 ɸ ڻ Ҵ. ΰ ൿ ɸ м ൿ, , ϰ ִ. м ǥ ̾Ƽ Ƹĭ, ̳ Ÿӽ, Ͻ ũ, ݷ ̡ ΰ ൿ ɸ Ұϰ ִ. ÿ , Ű ۷ι ڿȣȸ, ̱ȸ ȸü پ ð ִ.
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Dan Heath
ũ ȸ CASE ӿ. ȸ ġ ο ϴ ϰ ִ. Ϲ 濵п ϰ ְ 濵 α ϴ ũ ο , ϴ ƽ ҿ ߴ. ũμƮ, ֻ ð , ᡷ 500 濵ڵ α ȹ, ߴ. پ ķ ̱ȸ ϴ ֵ ̵ κ Ҵ.
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Prologue ϱ
ܻ ; 11
ٸ ʿ䰡 15
ڸ ̱ - Ģ 16
, ˽Ŭ ֶԴϴ١ 20
âϴ 4 23
ǵ ִ 26
Chapter1 ̶ 깮 ʿ
߽ 30
츮 ϴ ߿. ȸ翡 ߿ 32
ۺ ϴ 36
18, 21, 30, 40, 50, 60, 100 39
̸ 42
Ǿ ִ 48
Ŭ1 ָؾ ϴ 53
1 - ELEVATION - ϰ
Chapter2
ִ° 60
Ϻ ʾƵ ȴ 69
3 77
Ϻ ̷ 82
Chapter3 Ʈ ִ
ް ⸰ 86
ΰ Z ý ȿ 91
̼ ٲ 97
̰ ð 带 102
Ŭ2 ȸ 107
2 - INSIGHT - ݴ
Chapter4 绡 Ǵ
տ ִ ݱ 116
Ҹ üȭ 122
ν 126
Chapter5 θ Ȯ϶
ä 18 ߴ 132
ʽŰ Ÿ 137
ɼ ȮŰ ǵ 142
оشٸ 143
̹ ִ ߴ? 148
Ŭ3 Ҵ Ͽ콺 154
3 - PRIDE - ̱ ߴٰ ϴ
Chapter6 Ÿ ϶
쿡 ãƿ 162
Ī 165
δ ū 167
ڳװ ó. ߾ 169
縦 Ȯνִ 174
, Ǵ ູ 178
Chapter7 ǥ ÷
ǥ 182
į 186
ʾ 189
ָ ú ǹ ִ ǥ 191
ȭ 195
⸦ ̲ ǥ ȿ 198
Chapter8
η Ű 201
⸦ ϴ 206
ȴ 212
Ŭ4 ᰡ ƹ 219
4 - CONNECTION - Ǿ
Chapter9 츮 츮 ִ
ͽǸ 228
ҼӵDZ 츮 ´ 235
ܴϰ ӵ ʹٸ 238
̻ ġ, 240
Chapter10 ģа̶
̱ ־ б, ư ʵб ȭ 248
ſ ߿ Դϱ? 257
ſ 265
ʴ´ 268
Ŭ5 ܸ μ 274
Epilogue ϰ
ȸ ߴ 280
285
294 | ̴ 302 | 308 | ڷ 311