귣 μ ȰǴ !
ڰ 20 ̱ μ ǹ 忡 å̴. ڴ 귣尡 Ѱ 忡 ״ Ŀ ϸ, ǿ ̳ 귣 Ȯ Ѵ.
, ܼ ǰ ϴ ƴ, 忡 ϴ ϴ . å 귣 귣 ⺻ Բ ̸ , ΰ , ǥ , پȭ, м, ȭ, ҰѴ.
Ư л پ ǰ Ͽ ̱ л Ǯ° ϴ ʸ ȸ Ѵ. ڰ Pratt, Parsons ϴ ˱ å ̱ ߱ϴ 귣 ο ǰ Ǵ° ľ ̴. [庻]
å Ʈ!
μ â Ͽ ̳ʷμ Ǹ ⸦ ϰ, Ǹ ϴ ǰ â ְ ̴.
ο ΰ ʴ ڰ ַ ϴ ̱ 忡 Ȱϴ ߽ ٷϴ.
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Chapter 1 귣 Brand Name
Chapter 2 귣 귣 Brand and Branding
Chapter 3 Strategy and Tactics
Chapter 4 ̸ Naming
Chapter 5 ΰ Logo Design
Chapter 6 ǥ Target Marketing
Chapter 7 پȭ Deversification
Chapter 8 м Competition Analysis
Chapter 9 ȭ Differentiation
Chapter 10 ۿ ̿ Symbolism
Chapter 11 Design Language