ī, ī, £ ī,ߵ ִ ī, ī ͡ å īǶ ڰ 100 Һ īǶ Ģ Ұϰ ִ. ״ īǶ ιƮ ݸ 鼭 īǶ ߴ. κʹ , ιƮ ݸκʹ ī . ɸ ϰ Ͻ ϸ鼭 Ű . ϳ ġ, ü ϰ, 忡 Ʈϸ鼭 Ϻ īǶ ź״. å 100 īǶ ̷ ȭ ϴ å̴. īǶͷ Ȱϸ鼭 īǶ ڰ 7Ⱓ ⽺ ǿ ְ īǶ .
̵ ǥ. б а ö ϰ ӿÿ հϿ 8Ⱓ ٹߴ. ū 1 ̵ âߴ. 1,000 Ѵ ͳ Ǹ ġ 硯, 1 䡯 ŵ쳵. ()ϱȹ īǶͷμ Z Ʈ S 巹 ȫ ƮƮ ڷε Ȱ ̴. δ ʵ 귣 Ʈ âǷ ܰ ̰ Ѵ.
ǥ δ 1 â å , Ʈ ڼҼ ְ, 30 1 ι,϶ ǡ ټ å Īߴ
1 ġ īǶīǶ̶? / īǶ ʿ伺 / 庮 / ϴ 塷 [Į1] īǶ, (John Caples) 22 ٽ ġ : ΰ? ī vs 巯 ī / Ÿ мϱ / Ÿ / 屸 / ð ġ / ٽ ġ ã / ٽ [Į2] , ιƮ ݸ(Robert Collier) 33 ġ : Ȯ 6 ̶? / 3 / , ź / ̵ ϶ / ˷ / з Ȥ϶ / ϶ / ϶ / [Į3] īǶ͵ , (Hal Stebbins) 44 ġ : ϴ 8ܰ PERSUADE 8ܰ PERSUADE / Prolog - ȣ ڱ϶ / Exciting News - ¦ ϶ / Real Storytelling - 丮ڸ 븦 ϶ / Suffering & Solution - ذå ϶ / Uniqueness - ٸ ǰ ϶ / Asking & Answer - 亯 ǽ ϶ / Demonstration - ü ŷ ϶ / Enjoyment - ſ ֶ [Į4] ְ īǶ, (Jesus Christ) 55 ൿ ˱ : ϰ ϴ 7 CLOSING 7 CLOSING / Coupon - / Limit - / Option - / Strengthen - ġ ȭ / Information - / Narrowing - / Guarantee - ȯ / 2 , ߽ / ġ 7 [Į5] , DDB(Doyle Dane Bernbach) 66 ȸ 12 ũ 3 / ذå / ũ / FBI ϱ / ȸ ڱ / ŷ Ŵ / 2Ī ȭ / ü / ٰ / ɸ / ȭ ȭ / ƴ Ͱ [Į6] ѽ̽ ǰŲ , ̺ (David Ogilvy) 77 īǶ ٽ / 12 ƿ / ġ ϱ / Prolog ȣ ڱϱ / Exciting News ֱ / Real Storytelling ϱ / Suffering & Solution ذϱ / Uniqueness ٸ ǰ ϱ / Asking & Answer ǽ ϱ / Demonstration ϱ / Enjoyment ҷŰ / Ŭ¡ī ġ [Į7] 100% , 罺 ư(Bruce Barton) ı η[η1] īǶ ڷ / [η2] īǶ üũƮ