ũ ø꿵 CJ½Ÿϡ LF ѱʸ νŹ Ʈ нƮ̺ꡯ 뼼 귣 ͵ ϴ ʹ. Ȥ 귣 Ŵ. ȸ ſ 밡 ũ. 忡 Ȯ ظ 귣 ϱ Ѵ. 귣 ̹, , 丮ڸ ⺻̴. Ѿ ʼ 귣 . ü 귣带 귣 䱸 ִ. 뼼 ¶ 귣 . Ӹ . ʹ 귣 Ǿ Ѵ. ȸ տ ̴. å ̵ . 8 éʹ 귣 μ ٽ ִ. ȭ ٷ. Ʈ, ô ̸ ϰ ̷ ȭ ŵ 귣 ʸ ҰѴ.* Ÿ(Lifestyle) - ũ _ Һڵ 屸 о* (Concept) - ø꿵 _ ϻ ƾ ãƶ* ̹(Naming) - CJ½Ÿ _ ̸ ٲپ?* 귣 (Brand Strategy) - LF _ شȭϴ ñ ̴* 丮ڸ(Storytelling) - ѱʸ _ Ҽ 츮 ̾߱, ѹ Ƿ?* 귣 (Brand Experience) - νŹ _ N ī, 迡 ߴ* 귣(Rebranding) - Ʈл _ ٲ, 귣嵵 * ¶ 귣(Online Branding) - нƮ̺ _ ̵ ڸơ ںν ¶ ϶ ̷а ̷ ̴. ʹ ̷п ŸǸ ǰ Ҵ´. ǰ Ȱ ϴ ִ ұ . å ٷ ̷ ̷а ְ ߴ. 귣带 ϴ ͵ Ŭ̾Ʈ ã ش . éʹ а ̽ ͵, ̸ 귣 Ұϴ · Ǿ ִ. Ƹ å տ ִ ִϾ, ʿ Ϳ, ȸ ؽƮ ϴ 귣 Ϳ ħ ̴. װ 24ð 鼭 å ϼ 츮 ڵ ϴ ٴ. ε 츮 ̷ ٷ ڵ ⸦ ٶ.
ѷα Chapter 1 Ÿ(Lifestyle)ũ _ Һڵ 屸 оBrand in Lifestyle _ ƿChapter 2 (Concept)ø꿵 _ ϻ ƾ ãƶBrand in Concept _ ī Chapter 3 ̹(Naming)CJ½Ÿ _ ̸ ٲپ?Brand in Naming _ ϽƮ ƼChapter 4 귣 (Brand Strategy)LF _ شȭϴ ñ ̴Brand in Strategy _ Chapter 5 丮ڸ(Storytelling)ѱʸ _ Ҽ 츮 ̾߱, ѹ Ƿ?Brand in Storytelling _ ڴ ƱChapter 6 귣 (Brand Experience)νŹ _ N ī, 迡 ߴBrand in Experience _ ڵƮ ȣChapter 7 귣(Rebranding)Ʈл _ ٲ, 귣嵵 Brand in Rebranding _ ȭChapter 8 ¶ 귣(Online Branding)нƮ̺ _ ̵ ڸơ ںν ¶ ϶Brand in Online _ Ͼ Ʈ Barnding Step with REDPENGUIN