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SMART
 

δٿ

ȫ | Ͻ

Ⱓ
2016-11-11
ePub
뷮
31 M
PC ƮºPC
Ȳ
2, 0, 0
 Ұ
 Ұ
ټ

 Ұ


â 귣, ڱٿ º ִ°?

ȹ° 6 ð ڱٿ, δٿ  ȸ ǹ.  ǹ ռ ? δٿ ׿ ̾߱⸦ å̴. å ȫ ǹ ǥ ְ 200 亯 Ǿ ִ. ǥ ݱ ȸ縦 Ű鼭 3η . 1ο ̰ ,  âߴ 캸, 2ο ܺ 귣 Ѵ. ׸ 3ο ϱ 濵 а Ǵ 귣 ȭ Ҵ.

ٸ 귣 ȭ ٷ ִ ڴ, ŸƮ ϰ ϴ ڱٿ  ߱ ̶ ߴ. ǹ ѹα ְ ŸƮ ־ ̵ O2O񽺶 ô 帧 ƴ, ׵ ãƳ δٿ ־. ϴ ȸ縦 ΰ? 츮 ΰ?  鿡 İ ΰ?  ڱٿ ׾ư ΰ? ν ٿ ã ֵ ߴ.

å ǹ̶ ȸ縦 귣 ŵ쳪, ̳ ٸ ƴ ٿ  . å ϴ ٿ â 귣 ż ִٴ ǹ̰ ִ. ڽ ο ã âڿ ǹڴ , 귣 ִ л , ư ο ȭ ϴ å ̴.

ڼҰ


: ȫ
ȫ´ Ѿб 濵 . ̱ ϸ̴б ڻ ָб 3 ߴ. ָб Ź п Ǿ, ƿͼ б ִ. ѱȸ ȸÿ Ͽ, ѱȸ ȸ , ѱ濵ȸ ȸ, ѱΰ濵ȸ ȸ ȸȰ Ȱ ϰ ִ. Ȱ ٸ ״, Journal of Consumer Research,Psychology & Marketing,Journal of Consumer Psychology ο ǥؿԴ. ֿΡ ٸ, Ͻ 귣̴١ ʴ Ѹ, Һ ɸ ء, ռ ռ , ѹα 귣϶ , δ¡ С, 10 ġ Ǽ, غ ټ ִ. ѡϺ, ߾Ϻ, ϰŹ Һڽɸ Į Ⱓ Ͽ Ϲε鿡Ե ģϰ ٰ ִ.

ѷα
1. ŸƮ: ۰ Ȯϰ Ѵ

1. : ϴ ȸ縦 ΰ
ұ?
忡  ο Ʋ ?
âڷμ ؾ ұ?

2. Ÿ : 츮 ΰ
 ϱ?
 ؾ ŷڸ ?

2. ܺ : ϰǰ ش

3. Ŀ´̼ :  鿡 İ ΰ
θ  ?
͸δ ?
 ؾ ?

4. : ΰ
Ḧ 0% ұ?
귣带 Ȯұ?

3. 귣: ȿ Ѵ

5. ̵ƼƼ :  ν ׾ư ΰ
 ?
츮 ü  ?
ü ࿡  ĥ?
ġ Ŀ ν ?

6. : ִ â 
â  ʿұ?
մ Ͱ ?

ʷα: ٿ 귣
, ٸ, ٿ
ȸ

ټ

  • 10
  • 8
  • 6
  • 4
  • 2

(ѱ 300̳)
侲
Ʈ
 ۼ ۼ õ

ϵ ϴ.