ȸ ݿ ġ Ʈ MZ뿡Լ ´١
2021 Ʈ带 ϰ ʹٸ, ¶ΰ 鿡 ģ
MZ밡 Ķ!
10 Ⱓ 븸 мؿ зϾ-Z ȭ г20뿬Ҵ Ư ڷγ19 Ȥ ӿ MZ ȭ ϰ İ. ¶ο ģ MZ뿡 Ͱ ȭ ø ȹڿ ͵鿡 ٱ ִٴ ̾. ȸ Ȱ ߴܵ ǰ MZ ڷγ ñ ʾҴ. ܺ ڱ ߵ ⺸ ̸ ߱ϸ ϻ ܴ س, SNS п ڽŵ Ư ¶ ġ ȸ ȭ ̲.
Һ ÷ ̵ ϰ ϴ ͵ ᱹ 1 ̳ ɰ 븦 ʿ κ ñϰ ͵ Ȯȴ. Ϳ ȹڰ MZ뿡 ݵ ָؾ ϴ . ٷ MZ뿡 ϰ 2021 Ʈ带 ϰ 鿩ٺ.
г20뿬Ұ ãƳ ϻ衤ȸҺ ݿ İ
2021 ٽ Ʈ Ű 5
÷ : Influenceable( ִ)+()
ڽ ˰ ൿϸ ȭ
ϻ ç: (ϻ ٴ )+Challenger(ϴ )
Ҽ ϻ ٴ ⸣
ģ: Concept(ܼƮ)+(ģ)
´ ܼƮ ϴ١
: Second(2/ ϳ)+Consumer(Һ)
ã
: ( )+
ʱ⸦ ٶ
: г20뿬
: г20뿬
, 20 . 2010 20밡 ϰ Ȯϴ Ʈ带 м ų Ʈ Ʈ ߰ؿԴ. л Ʈ带 м ķ۽ Ʈ塷(2012) 20 ü Ȯ 20 Ʈ Ʈ(2013~2018), зϾ Z Ÿ ټ Ű м Ʈ MZ 2019зϾ-Z Ʈ 2020 پ ̵ Ÿ Ʈ Ű塯 Ⱓߴ.
г20뿬Ҵ Ʈ зϾ Z ũ Ʈ尡 ȸ ݿ ġ ַ Ʈ ȭϴ ɸ ð 1̶ ߰ߴ. ̵ ϰ ϴ ͵ ᱹ ɰ 븦 ʿϿ κ ñϰ Ȯȴ.
̹ å MZ ġ, 衤, Һ, ȸ ν ǥϴ ٽ Ű带 ߽ 2021 ̾ ȭ ߴ. ڷγ ô ڵ MZ뿡 Ҵ 귣, Ұϸ Ͻ 忡 ﰢ λƮ ֵ ߴ.
ư 5Ⱓ MZ븦 뺯ϴ Ʈ Ű尡 ȭؿԴ ƶ ¤ ȭϰ ٲ Ʈ带 д ⸦ ֵ ߴ. å Һ ÷μ ȸ ġ MZ뿡 ش , 2021 ȸ ȭ ľ ̴.
: ÷(Influenceable) մϱ?
Part 1 2021 зϾ-Z Ʈ Ű
[2021 MZ ǥ Ʈ Ű]
÷ : ڽ ˰ ൿϸ ȭ
1 ϻ ç: Ҽ ϻ ٴ ⸣
ܴ ߴ
ϷϷ ư Ҽϰ Ȯ
ص MZ
2 ģ: ´ ܼƮ ϴ
ã
츮 йи
ܼƮ ִ
Ǭ Ƴ
3 : ã
Ӱ ϴ Ƴٴ Һ, ӡ
ס Ȱϰ ִ, °踦 MZ
ࡤຸ , αݸ ô MZ 3ũ
4 : ʱ⸦ ٶ
Īϰ ߸ ϸ ҽ ǥ
밡 ް ߱ ִ Ǹ Ű
ѱ̶ ڱ
ΰ ȸ, ΰ ȯ
Part 2 ڷγ19 зϾ-Z Ʈ
ڷγ ô, ٸ () ϼҼ
Code 1. Ontact: ͵̿, Ʈ Ʈ϶
Code 2. Newtro: Ը Դ Ʈ Ʈ
Code 3. YouTube algorithm: , Ʃ ˰
2020 MZ TOP BRAND AWARDS
: ȭ߰ŷ ÷
Ƽ&м: ¶ мǡȭθ
: SNS
ǰ: ֣ ֣
Part 3 Ű 帧 д зϾ-Z
2021 MZ
( )ϣWhyranoӼ129͵K-00٣ ۣϳȮ ~ֺң#FYPԳ⺯
2013-2021 MZ Ű
5Ⱓ MZ ȭ
帧 ľؾ MZ Ʈ尡 δ
5Ⱓ ƿø 23 ٽ Ʈ
̷ ̲ 3 Ʈ