öƽ, ְ 귣 Ǵ!
16 Ʈ MZ븦 ҳ?
ΰ ÷, αⰡ ɾ Ը ڴ öƽ Ȱ ڴ. Ƶٽ ȸ ø ȭ ӷ 11 Ȱȴ. ̱ Ȱؼ 峭 . ŸϾ αǰ ϳ Ȧ 100% Ȱ öƽ . MZ뿡 αⰡ ø ֵ öƽ Ȱؼ .
߿ 귣 ڻ ǰ öƽ Ȱ ʴ´ٴ ̴. Ȱ öƽ 귣尡 ִ ǰ , Һ ڿ ! ̰ ٷ ռ 귣 ִ öƽ λƮ. ȸ å 䱸Ǵ ô뿡 öƽ ش ãƺ.
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б ɸ л, 濵 / Ǻ̴Ͼƴб ư濵 ڻ
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Һ ǻ ϴ 濵̸, , ɸ, ѳ پ ϰ ִ. о ְ Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, ɸ о ְ Journal of Experimental Psychology: General ټ Ͽ, о Journal of Neuroscience Ͽ. ѱμ ʷ ̱ ȸ οϴ ֿ Paul E. Green Award Ͽ, ѱ ʷ ̱ ȸ 5Ⱓ ̷, , ǹ ߿ϰ ϴ William F. ODell Award Ͽ. ۿ Journal of Consumer Research ڻ ֿ ϴ Robert Ferber Award ѱ ̱ ϴ. δ ϶, 귣 ô 귣 ִ. ֱٿ ȯ ذῡ ϴ ȸ غ ϰ ִ.
öƽ, ְ 귣 Ǵ
1 öƽ,
Ҹ ų, öƽ
öƽ ?
öƽ ۵Ǵ
2 öƽ ˾ƾ δ
öƽ,
öƽ з ڵ
з ڵ Ѱ
öƽ Ȱ
öƽ Ȱdz?
پ õ, Ѱ
#öƽ õϱ
ü縦 ãƶ
Ȱȭսô
ȯ öƽ ָ
öƽΰ?
MZ 귣带 Ѵ
3 ȯ öƽ ټ Ŭ Ģ
öƽ ȯ϶
ȯ ȣΰ? ΰ? 1
Ŭ Ģ ǰ: پ ǰ Ȱ ڿ ϶
, ҵ
; ϴ , ɾ
Ŭ Ģ 伺: ȯ 䰡 ʿϴ
MZ밡 ϴ Ŭ 귣, Ź 119REO
мŴϽŸ Ȱ , Ƽ
Ŭ Ģ ݼ: ǰ 翡 ȯ ߱϶
ƿ 峭 ,
Ʈ 䰡, ݷƼ
Ŭ Ģ : ϶
Ű ϴ, ŸϾ
Ź , Ű
Ŭ Ģ ڱ: Ȱ ڿ ϶
̳, ϸ Ǽ
ֵ Ʈ Ǵ, ø
4 öƽ 귣
ְ ٰ
Ȱ뿡 źΰ ٿ
Ƶٽȸ: öƽ 귣ȭϴ
ý ϶
öϰ
5 Һ ο ,
귣带 ϴ Һ ټ
1. ǰ Ѱ?
2. ǰ ݿ Ȱ ڿ ߴ°?
3. ־ ڿ ̰ Ȱ öƽ Ȱߴ°?
4. ڻ簡 Ǹ ǰ öƽ ߴ°?
5. ȯ ȣ Ȱ ġ ȫϰ ʴ°?
ƴ϶ Һڸ