ҵ濡 鸸ڰ DZ
1õ ڵ ˷ִ Һ !
ӽ J. ĸ 20 Ⱓ 1õ ڵ
鸸 !
ϸ ڰ ?
ں ۵ ̷ ִ ٷ ڰ Ǵ ̾. ȸ Բ ο ν 鵵 ڰ DZ⸦ , ڰ 鿡 Ư Ӿ 鿩ٺ ߴ.
ڰ Ǵ ϱ ϸ鼭 ӽ J. ĸ D. ڴ ϴ ϱ ߴ. 鼭 ¿ ٴϴ ߿ ¥ ڰ ƴ ٴ ߰ߴ. ڵ ʾҴ ̴. 20Ⱓ 1 2õ ϴ ڵ鿡 ڷḦ , 굵, зµ ƴ, Һ ־. 縦 ķ 50 帥 ݵ Ծ ִٴ ̴.
ȣ 3 ︸ 60° ְ ħ Ļ 3 17Ʈ ̻ ʴ ϴ. 10 ȿ ̽(Ÿ) CEO ũ Ŀ״ Ƽ û ٴϸ, Ż ð ڽ θ Ʈũ ƺ״´ٰ Ѵ. ȸ ɾ â ױٸ į ڳ̼ ó ̿ϸ ˼ Ȱ ϰ ִ.
ڼ 丮 ϴ Ȱ Ǽҵ尡 ƴ϶ Ģ ٽɡ̶ ̿ 鸸ڡ ְ ִ. 200 Ѵ ں 翡 ذ ٲ ʴ ڵ鸸 Ģ ִ ̴.
: ӽ J. ĸ
Thomas J. Stanley
۰ ̰ ĸ ڻ 1973 ڵ鿡 ؿԴµ, ߸ü οǰ ִ. ״ Ʈ ڵ (Marketing to the Affluent) ̱ ϴ. å Best of Business ̱ 10 濵 Ǿ. ָп ӸǾ ĸ ڻ Ⱓ 20ֳ , 鸸ڵ θ ؿ ִ ϰ 鸸ڿ 鸸ڵ Ͽ, ļ ̿ 鸸 ʴ Ģ ϴ 2015 ۽ .
: D.
William D. Danko
ڻ ָ ùٴ ķ۽ ߴ. м Һ (Journal of Consumer Research), (Journal of Business Research), (Journal of Advertising Research) ̱ ֿ ߸ü ǥߴ. 1973 ĸ ڻ縦 ڵ鿡 ϱ , ױ ĸ ڻ Բ м ߴ.
: ȫ
£ Ͽ ڴб а ߴ. ڸ 췲 п Ȱߴ. ֿ δ Ͻ , ̷ CEO Ϻ MBA ڽ, ۷ι ƾ á, ̸ á, ͳ Ȱ϶, ϴ ִ.