Ǹ ̴!
ô롷, Ϲ 濵 ȭ а ̾߱⸦ ʸ 꽺 귯 ̹ å Ǹ 须 츮 ô Ǹ ڵ ش. å š, ʡ 濵 о ȭ ڿ ִ, ߿ ڡ Ҹ , Ͽ츦 ִ. dz , ܴ ̷, ڸ 濵 ۵ȴ.
õ α ̽ â ũ Ŀ 캸. ̽ 2004 پ α ο ̵ ָ ϰ Ѱϴ ɼ ߴ. ȸ νϰ ʿ ڸ ϴ ӿ̾ θ ȴ. Ŀ״ 忡 COO ȸ ذ . ̽ 2010 ϰ ϱ ̸.
å ̽ Ӹ ƴ϶ 濵 Ŭ , θƮν ƿ ܴ ̷, پ 迡 dz ʸ 鿩 Ǹ ڰ ִ Ͽ츦 ش. ڱ, , μ , ڰ, ȭ , 6 ҰѴ. å ܴ ڰ ȲǴ ɷ° , ⸦ ̵鿡, ε Ƴ , 濵ڷ ư ̵鿡 ̴.
: ʸ 꽺 귯
ʸ 꽺 귯 PHILIP DELVES BROUGHTON ۶ÿ ¾ ڶ. 1994 ۵ Į ߴ. 2004 ϰ ϸ ڷ ĸ ߴ. 2006 Ϲ Ͻ MBA ߴ. Ϲ Ͻ ڽ ο Ȱ ٷ Ϲ 濵 (: AHEAD OF THE CURVE(̱), WHAT THEY TEACH YOU AT HARVARD BUSINESS SCHOOL()) Ⱓ߰, å Ÿӽ ȼ Ʈ, ̳ Ÿӽ USA ̡ 濵(2008) Ǹ Ͼ Ʈ ۰ . Ϲ忡 ʴ Ǹ 踦 ϸ ô롷(: THE ART OF THE SALE) Ƹ Ʈ ũǾ ⰣǾ. ̳ Ÿӽ Į ົ Ǹ (: Management Matters) 濵ڵ ȣ Ҵ. š ð ī ڷ , ̳ Ÿӽ, ƮƮ Ρ Į ϰ ִ.
: ڿ
ڿ п ϰ п 濵 ܱ ߴ. ٸ Ҽ Ȱ ̴. ߱ ١ֳθƽ ſְ Ѵ١ 21 ߰衷 ִ.
ѷα_ λ ûҺ 011
1 ڱ _ , ߿ ڿ 023
϶ 026 ִ Ͱ 031ܼ 034ڽŸ ߰϶ 039 ϴ° 042 ΰ 046 ڵ 050 տ Ⱑ ηƴٸ 054Ǵ ִ° 061ǵ DZ ƴٸ065 071ڱ 10 074
2 _ ϴ 077
̷ ä 085 ؾ 7 088 CEO ˾ƺ 3 091 ̷¼, , Ƣ 096 100౸ vs ״Ͻ , ʿѰ 104ȶ Բ ϱ 115μƼ갡 ġ 117 ο϶ 121ܼϰ, ۰, ϰ 124⸦ 濵϶ 127 ̲ 4 130 ϴ 136 ȿ뼺 ϶ 138ذ ϰ ڼ 143ŷ ִ ڶ 145ο 152 10 155
3 μ _ ȹ 157
Ÿ ý 163 ϰ 167 ı, ĿƮ 175ȸ 180ڸ Ģ 186, ܺ ð 190μ ٲٸ ٲ 195μ 10 198
4 _ Ͻ ϶ 201
ڰ ˾ƾ ġ 4 207 ڳ, ܱ ̳ 215, ϰ ϶ 219ũ ٽ 帧 ִ 223 ̸ о226 10 234
5 ȭ _ ο ô뿡 ϴ 237
ڴ 243ü ִ þ 248 ϶ 251 , 255ȥڼ ذϷ 261ϰ ư ǥ 265̾߱ ϶ 272FC Ǯ ̾߱ 274ı ſ ˾ƾ 278ȭ 10 285
6 _ ΰ 287
̶ ΰ 291P&G Ű 300 п 304 ĸ ϴ 308 10 315
ʷα_ ũ Ŀװ θ 317
ּ 325
ڸ õ Ʈ 331