ÿ ü ǹ ̵!
ؿ ü 24ð ߽ ȭǰ ϸ鼭, 뿡 Ҹ λ ǰ ִ. ڴ ̷ ȭ ֵϡտ á Ҵ.
å ǹ̿ 뱸 зϿ, 츮 ִ ʸ ߽ Ͽ. ǰ ִ ֿ , Ư 緡 Ȱȭ , 깰 Ž , Ѱ ü Ͽ.
Ư å ⺻ ùٸ ϵ Ӹ ƴ϶ 帧 ֵ پ Բ ϰ ֱ ʰ о ִ. ڰ Ϸ ̵ 迡 ϴ ̵鿡 ϴ. (2) [庻]
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濵 ( )
濵 CEO ӱ
<з ֿ >
̱ ŽóƼ 濵йڻ( )
̱ ϴ ŽóƼ ȯ
ѱȸ(2002)
ϰŹ йȭ (1997)
American Marketing Association Best Paper Award (1987)
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ðҸŰ濵տ 롤á ˸ ŵ CEO Ѵ ѡ Ҹ ټ
* Ȩ : www.ohsejo.co.kr * ̸ : sjoh@base.yonsei.ac.kr
PART 1 ⺻ ľѴ
1. 뿡 2. 3. ο 4. /迭ȭ ΰ5. Ҹ ȭ ΰ6. , ı ΰ7. ѱ Ϻ Ư¡ ΰ
PART 2 Ҹž ľѴ
1. Ҹž ˾ƺڣ2. Ҹžڴ зǴ°3. ȭ Ư¡ °4. ȭ Ǹź ΰ5. ۸ Ư¡ °6. ۸ ɱ7. ϴ ΰ8. ַ üΰ ü̶ ΰ9. Ư¡ °10. · ΰ11. ǸŶ ΰ12. ǸŰ α⸦ °13. μͶ ΰ14. Ż Ͻ ΰ
PART 3 ž ľѴ
1. ž ˾ƺڣ2. žڴ зǴ°3. žڿ ִ°4. ȸ ϴ°5. 깰 Ž ΰ6. Ҹ Ȱ ̷°7. 8. ο 9. ȿȭ Ͼ°10. VAN ̶ ΰ
PART 4 ð 踦 ľѴ
1. ̶ ΰ2. Һ 屸 ΰ3. õ¡̶ ΰ4. ΰ5. 귣 ΰ6. ⺻ Ŀ ΰ7. å ִ°8. ° ٶѰ9. Ȱ ̷°10. ִ°11. ȿ ΰ12. ۺƼ ϱ13. Ǹſ ǸȰ ϴ ΰ14. ǸȰ ִ°
PART 5 ȭ ȭ 帧 ľѴ
1. ȭ ǰ ִ°2. POS ýۿ ȭϴ°3. SCM, ECR̶ ΰ4. EDI ǰŷ ȭϴ°5. ýȭ ΰ6. ijø Ǿ°7. Ʈũ ô Ǵ°
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